How to Build a LinkedIn Profile

Check out this guide to learn how to build an effective LinkedIn profile!

Infographic titled “OVERVIEW” explaining the three main elements of LinkedIn. Introductory text describes LinkedIn as the world’s largest online professional network, emphasizing professional presence and connections. Three sections are shown: “PROFILE” with a browser window and user icon, “ENGAGEMENT” with content blocks, and “ALGORITHM” with three connected squares representing LinkedIn’s recommendation system.

Infographic titled “PROFILE” outlining key elements of a LinkedIn profile. Three sections are shown: “PROFILE PICTURE” with guidance on professional headshots tailored to industry norms; “CONNECTIONS” explaining LinkedIn’s first-, second-, and third-degree networks and how to export contacts; and “HEADLINE” offering tips for writing a concise, buzzword-rich summary including job title, company, skills, and goals. Visuals include icons for user profile, network connections, and text formatting.

Infographic titled “SUMMARY / EXPERIENCE / EDUCATION” offering guidance for structuring LinkedIn or resume content. Three sections are shown: “SUMMARY” with tips on writing a goal-oriented, buzzword-rich overview of strengths and target roles; “EXPERIENCE” with instructions to list roles using active verbs and XYZ bullet format (action, task, outcome); and “EDUCATION” advising inclusion of post–high school education and volunteer work, excluding Greek life. Icons represent a document, briefcase, and graduation cap.

Infographic titled “SKILLS / RECOMMENDATIONS / ACCOMPLISHMENTS” offering LinkedIn profile tips. Four sections are shown: “SKILLS & ENDORSEMENTS” advises listing relevant hard and soft skills, especially buzzwords from the headline, and manually ordering them by importance. “RECOMMENDATIONS” suggests requesting high-quality endorsements from coworkers and mentors that align with advertised skills. “ACCOMPLISHMENTS” recommends including honors, projects, publications, and spoken languages. “ADDITIONAL ELEMENTS” explains how to create a custom LinkedIn URL and properly add a website using the “Other” label for clarity.

Infographic titled “ENGAGEMENT” outlining four ways to stay active on LinkedIn. “ARTICLES” explains how posting long-form content about work and industry trends can expand reach and attract interest-based views. “UPDATES” describes short posts (under 1,300 characters) for sharing professional experiences and advice. “COMMENTS” encourages engaging with others’ posts to strengthen connections and signal interests to LinkedIn’s algorithm. “GROUPS” highlights LinkedIn groups as spaces for professionals to share advice and expand their network.

Infographic titled “ALGORITHM” explaining how LinkedIn’s algorithm prioritizes content. Two main factors are shown: “Relevant Content” and “Promote Engagement.” A diagram illustrates how LinkedIn fills feeds with posts from mutual connections and shared interests, boosting engagement. The algorithm favors smaller users’ posts over large accounts, increasing viral potential. Optimization tips include engaging with interest-aligned content and using industry buzzwords and strategic interests in the profile to guide LinkedIn’s sharing behavior.

Infographic titled “CONCLUSION” summarizing LinkedIn strategy. Text explains that LinkedIn is a powerful networking tool when users understand and engage with its three main elements. It emphasizes the importance of a well-crafted profile and consistent engagement through articles, updates, and comments to build strong connections and advance one’s career. Light blue background with centered paragraph text.

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